Keeping the Funnel Full in the Recruiting Process

Do you fill your funnel in your recruiting process of your business? The recruiting process is all about the beans. It’s not about you until you can fill the funnel with beans and can have eyes and people to expose your business to.

Don’t confuse exposing the business with spamming. The recruiting process is not about spamming a mass of random people and expecting results. Just because you put a bucket outside doesn’t mean you will collect water. You have to find the rain.

So what steps does it involve?

1) Fill the beans

When you figure out your target audience and market, that’s when you can put your bucket out there and attract leads. But filling the bean jar or funnel is not just about online beans. There are lots of beans offline that can be put in to your funnels. Putting your offline beans in to the recruiting process is a tool that is under-utilized by network marketers. It really saves you a lot of time in the recruiting process because you can put the fence-sitters and maybes in to the funnel to put them off until later. Stay efficient and keep working with qualified beans.

2) Sort the beans

So when you have a funnel full of beans, what do you do next? The recruiting process is about qualifying and sorting your beans. Use different indicators to sort prospects and work with the most qualified first, and then work your way down the list. For me, I use 6 indicators:

– Discretionary income

– Time

– Well-connected

– Network marketing experience

– Small business owner

– Magnetic personality

3) Go through your beans

Find out which of your beans is interested in product, the business, referrals, or all three. The last step of the recruiting process is to go through those sorted beans one by one and figure out who is ready to go. If your funnel is set up properly, it can actually make this process quite simple because only the most qualified beans will come through. Then schedule calls, webinars, or in-person meetings to close the deal and answer objections.

Seems simple and straightforward enough, no? The most important aspect of the recruiting process is to KEEP THE FUNNEL FILLED. I’ve caught network marketers who have a fantastic prospecting and filling week, and fill their funnel with 30-50 names. Then they get so busy sorting and going through those beans, that they forget to keep filling the funnel!

If you do not keep copious amounts of beans in the funnel, by the time you finish with the sorting and picking, you have nothing to go back to. There’s nothing worse to spend that time to build up momentum in the recruiting process, only to go back to a funnel that is devoid of names to continue working with. Just like sports, recruiting is a game of momentum. Don’t allow the positive energy to dwindle; leverage it!

Are you a master of the recruiting process? How do you keep the funnel filled constantly? Comment and share!

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