Do App Download Numbers Definitely Matter?

When you deploy your app and kickstart the marketing and advertising campaign, you begin tracking a set of metrics to measure the success of your application. But every thing depends on how you define success and on your vision of the app’s goals. There is no app owner who doesn’t want his creation to develop into an overnight sensation with a million downloads. But are these download numbers that substantially critical, can you rely on them to state with self-confidence that your app is prosperous? Are there qualities that require far more consideration?

A closer appear shows that download numbers can not be the only metric to rely on. carrier hub android show the true worth of your app, in particular if compared with other critical metrics. In some way they can be rather delusive. Let’s see why they can not show anything definite, if considered on their own.

Why App Downloads Are A Delusive Metric


Right after you launch the application, the first couple of weeks typically show the download boom. You promote it, assistance it, look through the initial reviews on app retailers and perhaps tech blogs. But an app that is downloaded does not necessarily get launched a launched application is not necessarily used at least when what is additional, an typical app has a large opportunity of in no way being made use of additional than once. That is why tons of downloads do not specifically mean that your app is great.

Persons have a tendency to download a lot of apps, but soon might get tired of the gathering excess on their homescreen. It is difficult to catch interest with something that is regularly rolling inside the abundance of exact same-structured pages on application stores. Even harder it is to retain users’ focus.

Analytics tools do count downloads but don’t count deletions. This makes the download metric even much more vague though it frequently grows. App downloads don’t inform you something that will enable make your app greater. You needn’t learn too considerably about them, you require to know additional about user behavior and collect feedback.

There Are Items That Matter A lot more Than Downloads

Even if the app gets downloaded, it can conveniently be thrown away over a period of time. If it isn’t launched at when, customers may possibly overlook about it and just delete later on. What matters here is the actual usage. How many time do people invest in your app? How well does it coincide with your own calculations? There is an expected average time a user spends on an app, depending on its objective, and that’s what demands to be measured and analyzed. Such points are extra valuable than bare numbers of downloads.

The app can be just paid, which indicates direct revenues or it can be free with a different monetization model aboard, say, freemium. Whatever, if it does not offer you fantastic user experience, it will not be a success. Downloads tell absolutely nothing significantly here again. There is a distinction in basically having an app sold by any signifies and generating its users happier by the pretty reality of its existence. Considering lengthy-term, the latter is vitally critical. And if otherwise, if the numbers of downloads are not as large as you expected, the app is not necessarily a failure.