Did Five Star Funnel’s Comparison know that the sales funnel has existed at least since medieval times, and that Small Red Riding Hood was basically taken in by a sales funnel? A precautionary tale about who you truly want to discover about advertising from… and who you want to stay away from like the plague (yes, they had that back then, as well).
Physique: So you assume you know what a sales funnel is and how it functions? Read this retelling of an old precautionary tale and you may perhaps expand your definition a tiny.
When Little Red Riding Hood set out into the woods on that warm spring day in about 1321 or so, small did she know that she was to encounter not only the Major Poor Wolf, but a sales funnel so irresistible she would fall for it like a kitten for a saucer of milk.
Small Red’s intention was only to bring some warm currant buns to her dear old granny, but as quickly as she set her foot on the path into the forest that day, she found herself walking straight into the mouth of a sales funnel.
It all began when she met the Major Bad Wolf on the path. He didn’t have any problems acquiring her interest, as he was, of course, a really substantial wolf.
He began by complimenting her on her lovely red hood – you see, the initial irresistible element of a sales funnel, and 1 that people typically get incorrect, is all about approaching the prospect with their favored subject – themselves.
“What a beautiful red hood you have on,” mentioned the Major Negative Wolf. “Why thank you,” mentioned Small Red, thus responding with interest and beginning her 1st step into the slippery slope of Wolfie’s steep and irresistible sales funnel.
Subsequent, the Wolf intensified Small Red’s interest by asking her even extra about herself: “And where could you be going this fine spring day, my pretty?” And, as you may possibly count on, Little Red stepped a small additional into his sales funnel by answering him with facts he could use: “Why, to my dear Granny’s home, to bring her these warm currant buns.”
The wolf sniffed appreciatively at the basket, and proceeded to do a tiny a lot more “market place analysis” on Small Red (they did not have agencies to do this type of thing back then). “These are lovely smelling buns. And where might Dear Granny live?” To which, of course, Small Red replied with the desired information and facts, thus stepping further into the sales funnel by inviting future communication with the wolf.
The Wolf, now getting the details he required to make contact with Little Red once again, bowed, bid her a excellent day, a laid any fears she had to rest by disappearing up the path and providing her a little space (which she felt herself needing at this point – the only indication that she may have a brain hiding under that cute red hood). But, of course, his sales funnel was only beginning.
As soon as she reached Dear Granny’s property, Tiny Red walked straight into the closing sequence of the funnel when she saw what appeared to be a person very familiar to her, and proceeded to strike up a conversation.
You may know how this portion of the story goes, but what you may not know is how definitely it follows the pattern of a excellent sales funnel, so I will recount it for you here with a small sales funnel commentary on the side.
1st of all, note that the Wolf did NOT say, as quickly as Little Red walked through the doorway, “Hey, girl, why never you come more than by the bed and climb into my major old mouth? It’s very good in there…” as a lot of unfortunate salespeople could, pondering they can quickly ask the prospect for a sale when they get in touch with them once again.